Every great journey has its roots, its origin story, and for VIDA, it's entwined with the vibrant tapestry of my childhood in San Francisco de Asis, Los Altos de Jalisco. Growing up, my abuelita's garden was my sanctuary—a place where the earth whispered its secrets and ancient traditions came alive through her tales.
Under the shade of blooming trees and amidst the aroma of healing herbs, the idea of VIDA began to take form. It was more than just a brand; it became my mission to share with the world the essence of my herencia. I wanted to encapsulate the profound wisdom, nature's bounty, and the love that flowed in every corner of that sacred space.
The name 'VIDA' translates to 'life', and that's precisely what it represents—a life full of traditions, love, and the magic of our tierra. It's a tribute to those sun-soaked afternoons, to abuelita's wisdom, and to the resilient spirit of our pueblito. And as VIDA blossoms, it carries with it the legacy of a garden, of a culture, and of a dream born from the heart of Jalisco, Mexico.